New shoes always come with a little pain. Whether it's sneakers or heels, everyone's had that first-day blister that makes them stop and rethink the walk home.
Big Idea:
Band-Aid does what it always has - helps people push through the small pains that come with moving forward. #KeepGoing.
Copywriter:Liam Chapman
Stunt
Band-Aid partners with footwear retailers and subway stations to create The Blister Stop-Shop, small first-aid displays that appear right where (or before) blisters happen most.
OOHs
Banners
Contextual banners shaped like Band-Aid's placed on sites where small injuries are most common in real life.
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