About The Journal

Chappy's Journal started because I love watches and wanted a place to write about them. None of my friends wanted to hear a five-minute explanation of a bezel, so I built a place where that kind of enthusiasm was welcome. One article led to another and the site grew into a home for many of the things I enjoy, like Scotch and menswear.

As the site developed, it taught me more than I expected. I learned how to build and rebuild a website, how to form a tone of voice that felt honest, and how to write for readers who were looking for clarity. It also gave me room to experiment with social media, analytics, and the practical side of running a publication.

Skills learned

• How to build and manage a publication-style website
• How to write long-form content with personality and consistency
• How to use analytics to understand what people actually read
• How to shape an online brand voice across socials
• How to experiment with UX writing, layouts, and visual hierarchy
• How to build something from nothing and iterate endlessly

Achievement Highlights

• Reached a traffic of 2,500+ monthly readers
• Grew Instagram page to 1,000+ followers
• Grew TikTok account to 2,500+ followers
• Earned early traction with affiliate marketing experiments
• Built and managed an engaged weekly newsletter