People steal fries - especially after insisting they don't want any.
Big Idea:
Heinz becomes the official protector of fries, taking over fast-food restaurants with warning signs, PSAs, and "fry security" visuals to help diners defend what's theirs.
Copywriter:Liam Chapman
To bring this idea of life, Heinz turns fast-food restaurants into full fry-protection zones. Delivering official warnings, statistical reports, and crime-scene style notices everywhere fry theft actually happens.
A completely unnecessary level of seriousness for a completely universal problem.
On napkins:
Socials
To extend the takeover digitally, Heinz continues the investigation with shareable Fry Security findings.
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