People aren’t thinking about germs. They assume their hands are clean just because they don’t look dirty.
Big Idea:
Make the invisible visible. Purell shows just how much hands touch the things we trust everyday - and how easily germs spread when we don't think about it.
Copywriter:Liam Chapman
Stunt
Purell places heat-reflective billboards in high-traffic areas. They start perfectly clean and white, but when touched, dark handprints appear.
Best every billboard sits a Purell dispenser.
Guerilla Marketing
To support this interactive stunt, bus stops will glow at night to show what we can't see during the day.
When evening hits, UV lights reveal hundreds of handprints across glass panels and poles. Purell ads will glow in the dark beside them.
OOHs + Ambients
Purell shows up where germs do.
Social / PR Extension
Purell turns awareness into proof.
A TikTok series counts how many hands touch common public surfaces in a single day through timelapse videos.
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